Personal Self Promotion
When I decide I wanted to work at CP+B, they were receiving literally hundreds of resumes each week. I needed a way to make mine stand out. I tucked my C.V. in this painfully authentic grandmother’s pocket book loaded with everything from a plastic rain bonnet to real high blood pressure medicine and had it delivered by an elderly woman who arrived in the CP+B lobby demanding a meeting with Alex Bogusky. She didn’t get the meeting but she left the bag. I got an interview the next day and was hired within the week!