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Carah von Funk
CP+B Hoopla Book
HOOPLA memorializes the ground-breaking work of CP+B. The book outlines the agency’s creative process throughout its beautifully designed pages. It even includes a top secret bonus book on how to use advertising to improve your personal life embedded within the cover! I produced the book and obtained and negotiated US and international distribution with Powerhouse Books and Bis Publishers.
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