Audi NonTraditional & Experiential

When Audi put their 13 year relationship with former AOR into review they specifically asked for experiential concepts that would redefine the brand as a leader in luxury along side Mercedes, BMW and Lexus and get people in the cars for test drives. I spearheaded this portion of this pitch, concepting, co-concepting events, stunts, branded entertainment and non-traditional media ideas that helped win the the $70M account: Venables, Bell & Partners largest account to date and since. Here are some tactics we pitched to win the business. Leading to the agencies 500% growth during my tenure.