Carah    von Funk

When Jagermeister's account came up for review OgilvyOne wanted it. It was all hands on deck. I helped to create a "pitch theatre" experience (inspired by Sleep No More) in which the client was taken through a series of four distinctly and elaborately designed and lit rooms, each uniquely decorated to bring the various proposed "big ideas" to life and emmerse the client in the concepts.

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In addition, I co-concepted, and produced a exquisite limited edition "Influencer Kit" and prototyped it in less than two weeks. The "pregame" kit was housed in a subltely branded secret "stash" leather bound hollow book and included: a 375ml bottle of ice cold Jagermeister (so cold in fact it was frosted and puffed you in the face with cold air when you opened it), a custom published "life hack" booklet for young adults, an engraved NFC ring, custom shot glasses, and a proposed Jager edition set of "Cards Against Humanity". 

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All the other competeing digital agencies left the client with 100+ page decks. We left one of those too and this as well as a plan for ABC legal and DISCUS compliant distribution and delivery of the kit to influencers throughout the country.

 

Result: WIN $$$ vs. 10+ competiting agencies.